1. Definitions. Terms and expressions not otherwise defined in the body of this Agreement will have the following meanings:
a. "Ad" or "Advertisement" means a commercial notice, announcement or message made in a public medium to an advertiser’s customers or prospective customers to promote a person, entity, brand, product, service, or event.
b. "Additional Terms and Conditions" means those additional terms and conditions specified by Contextual.com from time to time for certain Services and attached to an Order (as defined below).
c. "Ad Technologies" means, collectively, digital advertising technologies that include advertising tags (such as pixels, clear GIFs and similar methods), cookies, device identifiers or other identifiers and similar technologies.
d. "Affiliate" of a party means an entity that, directly or indirectly through one or more entities, controls, is controlled by or is under common control with that party, where "control" means the possession, direct or indirect, of the power to direct the management and policies of such party, whether through the ownership of at least fifty percent (50%) of the voting interest of such party, through contractual provisions, or otherwise, and includes that entity’s officers, directors, agents, employees, successors and assigns.
f. "Customer," "you" and "your" means the organization(s) identified in the Order and who is or are responsible for payment to Contextual.com.
g. "Customer Data" means, other than Non-Proprietary Data, all campaign data collected by Contextual.com hereunder on behalf of or received from Customer, its advertisers or the agencies representing Customer, including any data, information, or materials that Customer, its Affiliates, or third-party vendors or partners on Customer’s behalf may disclose or submit to Contextual.com and any and all Customer Reports; provided, Customer Data does not include Non-Proprietary Data or other data or information that Contextual.com receives outside of its performance of the Services for Customer, even if such information is identical to a portion of data comprising Customer Data. References to Customer Data include Customer Personal Data (as defined at Section 6.2 below) unless Customer Personal Data is specifically excluded.
h. "Customer Material(s)" means any Advertisement, creative, content, data, information or material of any kind created, managed, or delivered by or on behalf of Customer or its Third Party User(s) using the Services, and includes, without limitation, any creative works, content, data, information, media plan or material of any kind referenced by or accessed via an Advertisement, such as by a URL or other method.
i. "Customer Report" means any report or summary prepared for Customer in connection with the Services containing information about user activity or engagement with Advertisements.
j. "Fees" means the fees for the use of the Services as set out in the Order.
k. "Intellectual Property Rights" means all rights including future rights in inventions, patents, designs, copyrights, trademarks, service marks, databases and topography rights (whether or not any of those is registered and including applications for registration of the foregoing, renewals, extensions, continuations, divisions and reissues) together with all trade secrets, know-how and all rights or forms of protection of a similar nature or having equivalent or similar effect to any others which may subsist anywhere in the world.
l. "Non-Proprietary Data" means any non-proprietary and anonymous or pseudonymous data that may be generated or obtained by Contextual.com in connection with the Services, including data included in a HTTP header or HTTP response, such as user agent strings and time stamps; IP addresses; URLs not provided by or on behalf of Customer; and persistent and non-persistent identifiers, such as session IDs, cookie IDs, cache-based IDs, mobile advertising identifiers and device IDs.
m. "Order" means an ordering document for the Services that refers to this Agreement and that is signed by both parties or submitted to Contextual.com online.
n. "Payment Terms" means the payment terms set out in the Order.
o. "Platform" means the Contextual.com service platform accessible via the Internet for the provision and use of the Services, including any administration website through which Contextual.com provides access to such platform and all software (including source and object code), updates, enhancements, documentation or other materials (excluding Customer Materials) in or related to the platform that Contextual.com makes available in the course of providing the Services.
p. "Privacy Rules" means, collectively: (i) the requirements of any privacy and data protection laws, treaties, inter-governmental agreements, and regulations to which a party is subject in the conduct of its business; (ii) with respect to all processing of personal data by or on behalf of a party to this Agreement in, or transfer of personal data to, the United States of America, the EU-U.S. Privacy Shield Framework Principles as set forth in Annex II to the Commission Implementing Decision of 12.7.2016 pursuant to Directive 95/46/EC of the European Parliament and of the Council on the adequacy of the protection provided by the EU-U.S. Privacy Shield ("Privacy Shield Principles"); (iii) the following digital advertising industry rules to the extent applicable to the conduct of a party’s business in the territories where such rules apply: (a) all United States Federal Trade Commission ("FTC") rules and guidelines regarding the collection, use and/or disclosure of information from or about a unique user of a website, application and/or mobile website and/or the device associated with such user; (b) all enacting legislation of European Union member states of directives of the European Parliament and Council related to the processing of personal data or the storage of or access to information stored on an individual person’s computing equipment, including mobile devices; (c) the advertising industry self-regulatory codes and principles promulgated by the Network Advertising Initiative ("NAI"), Digital Advertising Alliance ("DAA"), and the European Interactive Digital Advertising Alliance ("EDAA"), as each such rules, guidelines, codes or set of principles may be amended from time to time by the promulgating entity or any successor entity; (iv) any other relevant FTC, NAI, DAA, or EDAA code or principles relating to the collection and use of data obtained from individual persons for advertising purposes; and (v) any amendments, modifications, extensions, supplements or replacements of or to any of the foregoing.
q. "Services" means, collectively, the products and services specified in the Order which may include: (i) provision of digital advertising solutions in or through the Platform enabling the purchase, creation, delivery, management, measurement and analysis of digital media and advertising; (ii) professional, creative, media buying or selling and related trading services for agencies and their customers using Contextual.com professional services, the Platform, or the technology and services of third party service providers and Contextual.com alliances; and (iii) the data, products and services of third parties that Contextual.com may make available to Customer from time to time.
r. "Site(s) Content" means all materials, data, images, texts, sounds, information or other content contained in or around and/or linked to the Site(s) (as defined in Section 6.9).
s. "Contextual.com", "we" and "us" means the Contextual.com contracting entity as specified in Section 15 below.
t. "Term" means the term of this Agreement as set out in the Order.
u. "Third Party User" means any third party contractor, client, advertiser, agency or publisher as applicable, that accesses and uses the Services through Customer’s Account (as defined in Section 3.1).
2. Ordering and Use of Services.
2.2. Subject to payment by Customer to Contextual.com of the Fees as set out in the Order and pursuant to Section 3 below, Contextual.com will make the Services available to Customer (and its Third Party User(s), as applicable) in accordance with the terms of this Agreement. Notwithstanding the foregoing, Customer acknowledges and agrees that certain Services, including but not limited to professional, creative, media buying, trading or third party services, may be subject to Additional Terms and Conditions which will be provided or referenced in the Order.
3.Access to Platform and Account.
3.1.Customer may access certain Services through an administrative website or, subject to Section 3.2 below, an application programming interface x("API")Customer may access certain Services through an administrative website or, subject to Section 3.2 below, an application programming interface ("API") for the Platform maintained and controlled by Contextual.com. For access to the Platform, Contextual.com will provide Customer with one or more logins and passwords for access to Customer’s account and corresponding administrative controls ("Customer’s Account") by authorized personnel of Customer and/or Third Party User(s) ("Customer’s Representative(s)"). In order to use the Platform, Customer will, and will procure that each of the Customer’s Representative(s) represent, warrant and covenant that they will provide Contextual.com with accurate, truthful and complete registration information and will agree to the terms of this Agreement and any other Additional Terms and Conditions for use of the Platform that Contextual.com may otherwise reasonably require. Upon acceptance of any application made by Customer, Customer’s Representative(s) will be assigned with a user name and password that will allow access to the Platform, and will become a registered user. Customer will ensure each of Customer’s Representative(s) that is provided registered user access to the Platform keeps their registration information accurate and up-to-date and does not share their password or registered user name with any third party except as otherwise set out in this Agreement, and Customer agrees that any failure by any Customer Representative(s) to do so will constitute a breach of this Agreement by Customer, which may result in immediate termination of Customer’s Account. Customer will immediately notify Contextual.com in writing of any change in authorization, any unauthorized use of any Customer’s Account or any other account-related security breach of which it becomes aware. Upon termination of this Agreement for any reason, Contextual.com will have the right to disable and delete each Customer Representative(s)’ access to Customer’s Account immediately and to delete all Customer Data thirty (30) days after termination or expiration of the Agreement. Contextual.com will use commercially reasonable efforts to make the Platform accessible to Customer 24 hours per day, 7 days per week, subject to any downtime for maintenance, updating and repair. Notwithstanding the foregoing, Customer acknowledges and agrees that Contextual.com will have no responsibility for Customer’s inability to use the Services or access the Platform due to Internet or other network interruption, communications failure, server downtime or other force majeure event.
3.2 API Use:If Customer authorizes Contextual.com to set up API access under Customer’s Account: (i) Customer’s use of the API is deemed to be a use of the Platform and is subject to the terms of this Agreement and any Additional Terms and Conditions Contextual.com may require regarding API use; (ii) Contextual.com will provide access to the API in accordance with Customer’s written instructions and any additional usage terms set out in any Order; (iii) Customer acknowledges and agrees that Contextual.com’s only obligations with respect to Customer and/or any Third Party User provided access to Contextual.com’s API ("3rd Party API User") are those specifically undertaken by Contextual.com in the Order and Contextual.com otherwise has no responsibility or liability for Customer’s or any 3rd Party API User’s performance or obligations under any separate agreement that may exist among Customer, any of Customer’s clients and any 3rd Party API Users; (iv) Customer is solely responsible for obtaining any 3rd Party API User’s written agreement to any Additional Terms and Conditions required for access to the API and returning a copy thereof to Contextual.com; and (v) Contextual.com may suspend providing API access without liability to Customer or any 3rd Party User, or any of their respective Affiliates or clients, if Contextual.com believes, in its sole discretion, that the receipt or processing of any Customer Data via the API violates any Privacy Rules or otherwise may result in liability for Contextual.com or any of its Affiliates or any of their respective customers.
4. Limited Rights; Ownership
4.1. Upon becoming a registered user, Contextual.com hereby grants to Customer, and Customer hereby accepts, a non-exclusive, non-transferable (except as expressly provided in this Agreement), and limited right for Customer to access and use the Platform solely during the Term for the sole purpose of using the Services. Except as expressly permitted by this Agreement, Customer may not, directly or indirectly or by itself or through any other person or entity, use, rent, lease, sell, transfer (by sublicense, assignment, operation of law, change in control or otherwise), time share, modify, reproduce, copy, make derivative works from, distribute, publish, use to provide service bureau services, or publicly display the Platform. Moreover, Customer will not (and will ensure that Customer’s Representative(s) do not) reverse engineer, decompile, or otherwise attempt to discover the source code for the Platform or any of the Services. All rights not expressly assigned or licensed in this Agreement are reserved by Contextual.com in full.
4.2. Except as expressly provided herein, Contextual.com has and will have the sole and exclusive ownership of all right, title and interest in and to the Platform and all applicable Services and all Intellectual Property Rights in the Platform and applicable Services, any enhancements thereto, any documentary or other materials regarding the use thereof and related thereto, and any Contextual.com proprietary data provided to Customer by Contextual.com in whatever form or media (collectively, "Contextual.com Intellectual Property"). Neither this Agreement, nor anything contained herein, will be construed as a sale of the Platform or any of the Services or any Intellectual Property Right or any other Contextual.com Intellectual Property or any proprietary right or title therein or thereto.
4.3. If any deliverable to Customer produced by Contextual.com’s Services includes Contextual.com Intellectual Property, then Contextual.com will remain the sole and exclusive owner of such included Contextual.com Intellectual Property, and Contextual.com grants Customer only a non-exclusive, perpetual, worldwide, royalty-free license to use such Contextual.com Intellectual Property, for any purpose, including to sell, sublicense, disclose, publicly display, and create derivative works from such Contextual.com Intellectual Property, but solely as incorporated into or embedded in such deliverables and not separately therefrom. Subject to the preceding sentence, Customer will own all right, title and interest in and to such deliverables, including the Intellectual Property Rights therein.
4.4. As between Contextual.com and Customer, Customer has and will have the sole and exclusive ownership of all right, title and interest in and to the Customer Material(s), Customer Data, and the Site(s) Content where applicable, and all Intellectual Property Rights in the same, except for any Contextual.com Intellectual Property embedded therein.
4.5. Customer grants Contextual.com a non-exclusive license during the term of this Agreement to use, copy, modify, process and distribute Customer Material(s) and Customer Data solely for the purpose of providing the Services in accordance with this Agreement and subject to its terms.
4.6. Customer agrees that Contextual.com may use and disclose certain data, including Customer Data and Non-Proprietary Data, derived from Customer’s use of the Platform and Services (assuming no user opt-out of such use has been communicated to Contextual.com, including as provided in Section 6.7 below) to create aggregated data and statistics about the Services and its features, which Contextual.com may provide to others, including Contextual.com’s customers, potential customers and the general public, provided that such aggregated data and statistics do not contain any Customer Personal Data (as defined in Section 6.2 below) or identify any living individual, Customer, Customer’s clients, or any of their respective products or brands.
4.7. Customer grants Contextual.com a non-exclusive license during the Term to use its (and its Third Party User(s)’, as applicable) name and trademarks in marketing materials, the customer ad showcase area of the Platform, and customer lists; provided, that Customer has the right to notify Contextual.com in writing if it does not agree to any of the foregoing uses of its name and trademarks.
5. Confidential Information.
Any information provided hereunder by either party which is clearly marked as "confidential" or designated to be confidential by the terms of this Agreement, including, in particular, the terms and Fees set out in the Order ("Confidential Information") will not be used, disclosed or reproduced by the other party without the express written consent of the party providing such information, other than for the performance of such party’s obligations under this Agreement. "Confidential Information" will include all information furnished by or on behalf of either party to the other party, whether furnished before or after the date of this Agreement and regardless of the form in which it is or was communicated or maintained, that is marked as "confidential" or that, from all of the circumstances, the receiving party knows or has reason to know or could reasonably be expected to believe that the disclosing party intended or expected the secrecy of such information to be maintained, that contains or otherwise reflects information concerning the disclosing party, including, without limitation, technical data, know-how, unpublished patent applications, research, product plans or proposals, product applications, inventions, experimental results, trade secrets, processes, designs, drawings, business plans or proposals, implementation strategies, methods of operation, standard operating procedures, marketing information, presentations, programs and strategies, pricing information, promotional information and techniques, analytical procedures, agreements with or information of third parties, financial information and conditions, and information relating to engineering, markets, suppliers or vendors, services, customers, personnel data and marketing, and any other confidential information concerning the business and affairs of the disclosing party, and will include all notes, studies, reports, memoranda and other documents prepared by the receiving party or its representatives that contain or reflect any Confidential Information. Confidential Information does not include information that: (i) is or becomes generally known or available to the public through no act or failure to act by the receiving party; (ii) is lawfully in the possession of the receiving party at the time of disclosure, as demonstrated by the receiving party’s written records immediately prior to the time of disclosure; (iii) is hereafter furnished to the receiving party by a third party, as a matter of right and without restriction on its disclosure; (iv) is required to be disclosed by applicable law or regulation; provided, that the receiving party will promptly notify the disclosing party of such request, furnish only the minimum portion of Confidential Information that the receiving party is advised by legal counsel is legally required to be furnished, and assist the disclosing party, if requested, in obtaining a protective order or other reliable assurance that confidential treatment will be accorded to such portion of the Confidential Information as is required to be disclosed.
6. Data Protection and Privacy.
6.1. Contextual.com and Customer (and its Third Party Users) each represents and warrants that it will at all times comply in full with the requirements of any applicable Privacy Rules and will refrain from engaging in any behavior that renders or is likely to render the other party in breach of any applicable Privacy Rules.
6.2. To the extent that Contextual.com processes personal user data about any living individual ("Personal Data", which may be referred to as "personally identifiable information" in the Privacy Rules of some countries) supplied or collected by or on behalf of Customer ("Customer Personal Data") in the course of providing the Services, it will do so only as a data processor acting on behalf of Customer (as data controller) and in accordance with the requirements of this Agreement. The terms "data processor," "data controller," "process" and their derivatives will have the meanings ascribed to them under the Privacy Rules enforceable in the geographic territories where such processing occurs, or if not defined in any territory, they will have their plain language meanings in that territory.
6.3. Contextual.com will process any Customer Personal Data in accordance with Customer’s lawful instructions under applicable Privacy Rules and will not: (i) assume any responsibility for determining the purposes for which or the manner in which Customer Personal Data is processed; or (ii) other than certain Non-Proprietary Data that may be Personal Data under the Privacy Rules, process any Customer Personal Data for its own purposes.
6.5. Contextual.com will have in place and maintain throughout the term of this Agreement appropriate technical and organizational measures to prevent accidental or unauthorized destruction, loss, alteration or disclosure of Customer Data. Customer acknowledges that Contextual.com shall have the right to delete Customer Data in accordance with Contextual.com’s data retention policies and as required by Privacy Rules.
6.6. Customer authorizes Contextual.com to subcontract processing of Customer Data under this Agreement to one or more third parties provided that Contextual.com: (i) complies with the Privacy Rules; (ii) flows down its obligations to protect the Customer Data to any subcontractor it appoints; and (iii) will remain liable to Customer for any failure to comply with the Privacy Rules by any subcontractor it appoints to process Customer Data.
6.7. In the course of performing the Services, Ad Technologies may be used by Contextual.com in relation to websites or applications of Customer, its Third Party User(s), their respective customers, and other websites, applications and online and mobile presences to improve, analyze and measure the success of advertising campaigns delivered using the Services. Customer will ensure that it (and its Third Party User(s), where applicable) obtains all appropriate and necessary consents, and provides all necessary information, to enable the use of such Ad Technologies in compliance with the Privacy Rules. In particular, Customer will ensure that individuals are informed of their ability to refuse or opt-out of Contextual.com Ad Technologies at any time by visiting Contextual.com’s opt-out page available at https://www.Contextual.com/ or any other location specified by Contextual.com from time to time. Customer agrees that Contextual.com has no responsibility or liability for any Customer Ad Technologies or third party Ad Technologies deployed or used by Customer via the Services.
6.10. Customer will not append any third party tags to Contextual.com’s tags, nor will Customer allow any third party tracking or tagging (collectively “Third Party Tag(s)") through the Platform unless any provider requesting to implement Third Party Tag(s) is in full compliance with this Section 6 and the Privacy Rules, including, without limitation, by presenting users with notice and choice to opt-out of data collection and processing in connection with such Third Party Tag(s). Customer will provide Contextual.com and any client it represents, where applicable, with notice of any Third Party Tag(s) Customer wishes to implement in the Platform. Contextual.com reserves the right to validate any Third Party Tag(s) or provider thereof for compliance with this Section 6 and the Privacy Rules, and for authenticity, and is under no obligation to allow the implementation of Third Party Tag(s). Contextual.com may create lists of providers of Third Party Tag(s) who are certified to append Third Party Tag(s) in the Platform, and reserves the right to block any providers who are not validated for compliance; and (v) without derogating from the above, Customer will be solely responsible for any Third Party Tag(s) implemented through the Platform by Customer or any provider or other person authorized to act on Customer’s behalf, including any damage, cost or claim resulting from appending such Third Party Tag(s).
7. Customer Responsibilities.
7.1. As between the parties, Customer is solely responsible for: (i) all aspects of any Customer Material(s) created, delivered, or managed through or processed or linked to the Services; and (ii) all campaign settings, including settings in the Platform designated as"Stop Serving", as determined and inserted by or on behalf of Customer on the Platform. Customer will conduct (and ensure that its Third Party User(s) conduct) all of its marketing, business, and other activities related to the Customer Material(s) and its use of the Services in compliance with local, state, federal and international laws, rules, treaties, inter-governmental agreements and governmental orders, regulations and regulatory codes of practice applicable to its business.
7.2. Customer represents and warrants that it will not (and will procure that its Third Party User(s) do not) use the Services in connection with, or to promote campaigns, Advertisements or other Customer Material(s) or Site(s) Content containing: (i) content that is an invasion of privacy, degrading, defamatory, libelous, unlawful, profane, obscene, pornographic, hate material or discriminatory; (ii) content that promotes any illegal or fraudulent activity, including, without limitation, the promotion of gambling where prohibited, illegal substances, software piracy or hacking, or invalid advertising traffic; (iii) content that infringes the personal rights or Intellectual Property Rights of any third party; (iv) content, links or codes that promote or reference software piracy and/or activities generally understood as Internet abuse, including the sending of unsolicited bulk messages or the distribution or use of spyware, malware, worms, Trojan horses, time bombs, cancelbots, bots or other code that generate fraudulent or invalid advertising traffic, corrupted files or similar software; or (v) content that it knows or reasonably should have known to be false, fraudulent or misleading, including content, links or codes that facilitate the creation or use of fraudulent or invalid advertising traffic.
7.3. Customer represents and warrants that: (i) it is a business, not a consumer, and has the rights, authority and any required permission and consent to enter into this Agreement, and if applicable that it is acting as an agent for a disclosed principal, its advertiser, and that as such, Customer has the authority as agent to incur the Fees charged by Contextual.com for the Services requested on such advertiser’s behalf; (ii) neither it nor its Third Party User(s) are currently the subject of any investigation or prosecution by any governmental or regulatory body or agency that may have a material detrimental effect on users of Customer’s products, services or advertising, or on Contextual.com, any of its Affiliates or any of their respective customers; or (iii) if it or its Third Party User(s) becomes involved or is named in any investigation or prosecution by any governmental or regulatory body or agency that may have a material detrimental effect on Contextual.com or users of Contextual.com’s products, services or advertising, then Customer will immediately provide notice to Contextual.com of such action, investigation, complaint or other proceeding, in which event Contextual.com may terminate this Agreement immediately.
7.4. Customer represents and warrants that: (i) it and its Third Party User(s) have or will obtain all necessary rights, licenses, consents, waivers and permissions, including, without limitation, from advertisers, publishers, users and other third parties, to allow Contextual.com: (A) to store and deliver the Customer Material(s) and otherwise provide the Services and operate the Platform on behalf of Customer; (B) to make any technical or other modifications that it may deem necessary to facilitate the delivery of the Advertisements and related Customer Material(s); provided, that Contextual.com will not make any amendments to the creative content of any Advertisements or Customer Material(s) except as requested by Customer; (C) to use any Customer Data provided to or collected by Contextual.com in the provision of the Services for Customer and according to Customer’s or its Third Party User(s)’ instructions; and (D) to receive, transfer and process any Customer Data from or to any third party according to Customer’s or its Third Party User(s)’ instructions, whether by API, FTP or other data transfer method; (ii) neither Customer nor its Third Party User(s), nor any of their respective users, will use the Platform or any of the Services in a way or for any purpose that infringes or misappropriates any third party’s Intellectual Property Rights or personal or other proprietary rights or in order to harass, abuse, or harm another person; (iii) it will ensure that the Customer Material(s), the contents of such Customer Material(s), the Site(s) Content and any data provided by, or delivered on behalf of, Customer or any Third Party User(s) to Contextual.com, and Customer’s and its Third Party User(s)’ promotional and marketing materials and activities in connection with their use of the Platform or Services, will not be in violation of any third party’s rights, including Intellectual Property Rights, and will not be defamatory, fraudulent, obscene, misleading or otherwise illegal; (iv) it will notify Contextual.com of any errors in any Customer Material(s) and any complaints or claims made in respect of any Customer Material(s) as soon as the same comes to its attention; and (v) if Contextual.com considers, in its sole discretion, that any Customer Material(s) breaches any of the requirements set out in this Section 7, or may subject Contextual.com to material adverse risks, and Contextual.com requests that such Customer Material(s) be removed or amended, then Customer will withdraw such Customer Material(s) from the Platform or amend such Customer Material(s) to Contextual.com’s satisfaction.
7.5. Customer agrees to indemnify, defend, and hold harmless Contextual.com, its Affiliates and their respective officers, directors, employees and agents from and against any and all losses, costs, damages or liabilities, including, without limitation, legal fees, costs and expenses, arising out of any third party claim or action related to Customer’s or any Third Party User(s)’ breach of any of the obligations and warranties set out in this Section 7, or any other representations, warranties, terms, conditions or obligations of Customer as provided in this Agreement. The foregoing obligations are conditioned on Contextual.com: (a) notifying Customer promptly in writing of such action; (b) giving Customer sole control of the defense thereof and any related settlement negotiations; and (c) cooperating and, at Customer’s request and expense, assisting in such defense; and (d) having the right to participate in, but not control, any such defense or settlement, at Contextual.com’s sole cost and expense. Contextual.com is hereby authorized (but not obligated) prior to and during the notice period to file any motion, answer or other pleading and to take any other action that Contextual.com shall deem necessary or appropriate to protect its interests.
8. Contextual.com Responsibilities
8.1. Contextual.com represents and warrants that: (i) it is duly authorized to enter into this Agreement and provide the Services hereunder; (ii) it will perform the Services in a diligent and workmanlike manner consistent with applicable industry standards; (iii) the Services will perform substantially in accordance with the latest version of documentation as made generally available in the Platform or in an Order; (iv) its provision and operation of the Services is in compliance with all applicable local, state, federal and international laws, rules, treaties, inter-governmental agreements and governmental orders, regulations and regulatory codes of practice; and (v) there are no actions, suits or proceedings, pending or threatened, that could reasonably be expected to have a material adverse effect on Contextual.com’s ability to fulfill its obligations under this Agreement.
8.2.Contextual.com agrees to indemnify, defend, and hold harmless Customer and Customer’s officers, directors, and employees from and against any and all losses, costs, damages or liabilities, including legal fees, costs, and expenses, arising out of or related to any third party action against Customer or its Affiliates authorized to use the Services, and their respective officers, directors, and employees to the extent it is based upon a third party claim that the Platform or Services, and use thereof in accordance with and subject to the limitations set out in this Agreement, infringes any Intellectual Property Right of a third party. The foregoing obligations are conditioned on Customer: (a) notifying Contextual.com promptly in writing of such action; (b) giving Contextual.com sole control of the defense thereof and any related settlement negotiations; and (c) cooperating and, at Contextual.com’s request and expense, assisting in such defense; and (d) having the right to participate in, but not control, any such defense or settlement, at Customer’s sole cost and expense. Customer is hereby authorized (but not obligated) prior to and during the notice period to file any motion, answer or other pleading and to take any other action that Customer shall deem necessary or appropriate to protect its interests. Without limitation of the foregoing, if the Platform or Services become, or in Contextual.com’s sole opinion are likely to become, the subject of an infringement claim, Contextual.com may, at its option and expense: (i) procure for Customer the right to continue using the Platform or Services; (ii) replace or modify the Platform or Services so that they become non-infringing; or (iii) accept return of any deliverables provided as a result of the Services, terminate this Agreement, in whole or in part, as appropriate, upon written notice to Customer and refund Customer the Fees pre-paid in respect of the Services upon such termination. Notwithstanding the foregoing, Contextual.com will be relieved of its obligation under this Section 8.2 to the extent that any third party action is based upon: (A) any use of the Platform or Services not in accordance with this Agreement; (B) any use of the Services in combination with products, equipment, software, or data not supplied by Contextual.com if such infringement would have been avoided by the combination with other products, equipment, software or data; (C) any use of any release of the Platform or Services other than the most current release made available to Customer; or (D) any modification of the Platform or Services by Customer, its agents or subcontractors. THIS SECTION 8.2 STATES Contextual.com’s ENTIRE LIABILITY AND CUSTOMER’S EXCLUSIVE REMEDY FOR ANY THIRD PARTY CLAIMS OF INFRINGEMENT.
9.1. All Fees payable under this Agreement by Customer will be made in accordance with the Payment Terms, and are exclusive of any applicable taxes (except for taxes on Contextual.com’s net income) payable in connection with the Services provided hereunder, including, without limitation, VAT or any relevant local sales taxes, for which Customer will be responsible. Non-payment of any Contextual.com invoice in accordance with the Payment Terms will be a material breach of this Agreement.
9.2. Customer will be billed per the following scenarios with respect to Platform settings: (i) if the campaign is set to"Keep Serving as Usual," then the Platform will keep serving even after the placement’s end date or volume goals are met; (ii) if the campaign is set to"Stop Serving" (based on: Volume Stop, Date Stop, soonest of Volume Stop/Date Stop or the latest of Volume Stop/Date Stop), then: (A) Out of Banner Formats (“OOB") will stop serving on OOB Stop; and (B) Banner Formats will continue to serve the designated Ad Format until the predefined stop event and afterwards continue to serve Default Images, and in this case, impressions served until the stop event will be billed at their applicable rate and any impression served afterwards will be billed at the Default Image rate. Notwithstanding any Stop Serving settings or termination of the Order by Customer, Customer will pay Sizmek at its standard rates for professional, creative, media buying and trading services rendered through the date of termination, cancellation or Stop Serving setting, regardless of the number of impressions served. If Customer uses any Services for which the Fees are not specified in an Order, then the Fees for such Services will be Contextual.com’s then applicable standard rates. Terms with initial capital letters in this Section 9.2 have the meanings ascribed to them within the Platform settings.
9.3. If Customer fails to pay any amount payable by it under this Agreement in accordance with the Payment Terms, Contextual.com may charge Customer interest on the overdue amount (payable by Customer immediately on demand) from the due date up to the date of actual payment, after as well as before judgment, at the rate of 1.5% per month or the highest rate allowed by law, whichever is less. Such interest will accrue on a daily basis and be compounded on a monthly basis. Customer will also be responsible for payment of all reasonable expenses (including attorneys’ fees and costs) incurred by Contextual.com in collecting any overdue amounts from Customer.
10. DISCLAIMEREXCEPT AS EXPRESSLY SET OUT IN THIS AGREEMENT, THE PLATFORM, AND THE SERVICES ARE PROVIDED"AS IS" AND ON AN"AS AVAILABLE" BASIS AND Contextual.com DOES NOT MAKE OR GIVE ANY REPRESENTATION, WARRANTY, CONDITION OR OTHER TERM (COLLECTIVELY,"PROMISES") OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE WITH RESPECT TO THE PLATFORM OR THE SERVICES AND EXCEPT TO THE EXTENT PROHIBITED BY APPLICABLE LAW, Contextual.com DISCLAIMS ALL IMPLIED PROMISES WITH RESPECT TO THE PLATFORM AND THE SERVICES, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED PROMISES OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT OR QUIET ENJOYMENT, AND ANY PROMISES ARISING OUT OF ANY COURSE OF DEALING,PERFORMANCE, OR TRADE USAGE. Contextual.com WILL NOT BE HELD RESPONSIBLE FOR: (A) ANY ERRORS OR INACCURACIES IN ANY CUSTOMER MATERIAL(S) OR SITE(S) CONTENT; (B) SERVICE INTERRUPTIONS DUE TO FACTORS REPRESENTING INHERENT RISKS ASSOCIATED WITH THE USE OF ELECTRONIC COMMUNICATIONS, INCLUDING NETWORK INTERRUPTIONS (INCLUDING THE INTERNET), COMMUNICATIONS FAILURES, THIRD PARTY SERVER DOWNTIME, POWER OUTAGES OR SYSTEM FAILURES; OR (C) ANY UNAUTHORIZED ACCESS TO, USE OF, ALTERATION OF OR DELETION, DESTRUCTION, DAMAGE OR LOSS OF CUSTOMER’S OR ANY THIRD PARTY USER(S)’ CUSTOMER MATERIAL(S), SITE(S) CONTENT OR OTHER MATERIALS, DATA, IMAGES, SOUNDS, TEXT INFORMATION OR CONTENT. Contextual.com MAY DISCONTINUE ANY ASPECT OF THE PLATFORM OR THE SERVICES, OR MAY CHANGE THE NATURE, FEATURES, FUNCTIONS, SCOPE OR OPERATION OF THE PLATFORM OR THE SERVICES, AT ANY TIME. Contextual.com ALSO DOES NOT IN ANY WAY MAKE ANY PROMISES THAT THE PLATFORM OR THE SERVICES WILL BE PROVIDED IN AN UNINTERRUPTED MANNER, ERROR-FREE OR FREE FROM HARMFUL COMPONENTS. IN ADDITION, Contextual.com MAKES NO PROMISES THAT THE PLATFORM OR THE SERVICES WILL MEET CUSTOMER’S REQUIREMENTS OR EXPECTATIONS OR THAT CUSTOMER WILL ACHIEVE ANY PARTICULAR RESULT FROM USING THE PLATFORM OR THE SERVICES. CUSTOMER ACKNOWLEDGES AND AGREES THAT NEITHER CUSTOMER NOR ITS THIRD PARTY USER(S) HAVE ENTERED INTO THIS AGREEMENT IN RELIANCE ON ANY PROMISES (WHETHER INNOCENT OR NEGLIGENT) EXCEPT AS EXPRESSLY SET OUT IN THIS AGREEMENT.
11. Limitation of Liability.
11.1 EXCEPT AS EXPRESSLY SET OUT IN SECTION 11.3 BELOW, IN NO EVENT (EXCLUDING THE EVENT OF BREACH OF SECTION 4, 6 OR 7 ABOVE BY CUSTOMER OR THE BREACH OF SECTION 5 ABOVE BY EITHER PARTY) WILL EITHER PARTY ON BEHALF OF ITSELF AND ITS AFFILIATE(S) BE LIABLE FOR ANY LOSSES OR DAMAGES THAT MAY BE SUFFERED BY THE OTHER PARTY, WHETHER THE SAME ARE SUFFERED INDIRECTLY OR ARE CONSEQUENTIAL, AND WHETHER THE SAME ARISE IN CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE HOWSOEVER, THAT FALL WITHIN ANY OF THE FOLLOWING CATEGORIES: (I) SPECIAL DAMAGES EVEN IF THE RELEVANT PARTY WAS AWARE OF THE CIRCUMSTANCES IN WHICH SUCH SPECIAL DAMAGES COULD ARISE; (II) LOSS OF PROFITS; (III) LOSS OF ANTICIPATED SAVINGS; (IV) LOSS OF BUSINESS OPPORTUNITY; (V) LOSS OF GOODWILL; OR (VI) LOSS OR CORRUPTION OF DATA.
11.2.IN NO EVENT WILL Contextual.com’S LIABILITY UNDER THIS AGREEMENT, WHETHER ARISING IN CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE, EXCEED THE TOTAL AMOUNT ACTUALLY PAID TO Contextual.com BY CUSTOMER UNDER THIS AGREEMENT DURING THE SIX (6) MONTHS IMMEDIATELY PRECEDING THE DATE ON WHICH THE FIRST OF ANY CLAIMS IS MADE IN CONNECTION WITH THIS AGREEMENT.
11.3.THE EXCLUSIONS AND LIMITATIONS SET OUT IN THIS SECTION 11 AND ELSEWHERE IN THIS AGREEMENT WILL APPLY TO THE FULLEST EXTENT PERMISSABLE AT LAW, BUT NEITHER PARTY WILL EXCLUDE OR LIMIT LIABILITY FOR: (A) DEATH OR PERSONAL INJURY CAUSED BY ITS NEGLIGENCE OR THAT OF ITS OFFICERS, EMPLOYEES, CONTRACTORS OR AGENTS ACTING IN THE COURSE OF THEIR DUTIES; (B) FRAUD OR FRAUDULENT MISREPRESENTATION; OR (C) ANY OTHER LIABILITY WHICH MAY NOT BE EXCLUDED OR LIMITED BY LAW.
12. Term and Termination. The Term of this Agreement will be as set out in the Order unless: (i) terminated earlier in accordance with this Section 12; or (ii) the Services continue to be used by Customer after the expiration of the Term as set out in the Order, in which case the term will thereafter renew on a month-to-month basis until a party terminates the Order by thirty (30) days prior written notice to the other party. Either party may terminate this Agreement immediately if: (i) the other party is in material breach hereunder and fails to cure such breach within ten (10) calendar days of written notice being provided by the party seeking to terminate; or (ii) the other party becomes insolvent or seeks protection under any bankruptcy, receivership, trust deed, creditors arrangement, composition or comparable proceeding, or if any such proceeding is instituted against the other party (and not dismissed within ninety (90) days). Unless otherwise provided in an Order, Sizmek may terminate this Agreement for any reason upon thirty (30) days prior written notice to Customer. The requirement to make any payment that has become due in addition to Sections 4 to 8, and 10 to 15 will survive the completion, expiration, termination or cancellation of this Agreement for any reason, as well as any other provision of this Agreement, which, in accordance with its terms, is intended to survive such termination.
13. Force Majeure. Neither party will be responsible for delay or failure in performing obligations under this Agreement resulting from the occurrence of an event beyond the control of such party. Such force majeure events include lightning, flood, hurricane, tornado, fire, war, terrorism, strikes, lockouts or other labor disputes, decisions or omissions of authorities and new legislation. Any party that wishes to invoke an event as set out above will notify the other party of the occurrence of the force majeure event. Should the force majeure event continue for more than thirty (30) days, the party claiming the force majeure event will have the right to terminate this Agreement with immediate effect by giving written notice to the other party. In the event that Customer exercises its right to terminate this Agreement under this Section 13, it will immediately pay to Contextual.com all Fees incurred, due and payable to Contextual.com under the terms of this Agreement up to the effective date of such termination.
15. Contextual.com Entity You Are Contracting With in Your Territory of Domicile, Governing Laws, Jurisdiction, Venue, Notices.
The Contextual.com legal entity signing the Order, the laws governing the interpretation of this Agreement, and the jurisdiction and venue for all disputes hereunder will be determined as follows: This Agreement is between you and the Contextual.com Contracting Entity that corresponds with your Territory of Domicile as set out below at Table A, and the Governing Laws and Jurisdiction and Venue corresponding to your Territory of Domicile shall apply, each as specified in Table A. This Agreement will be governed by the applicable Governing Laws, without regard to conflict of laws rules or principles. You and Contextual.com consent to personal jurisdiction and venue in those courts having jurisdiction, and each party hereby expressly waives any objection or defense thereto. Any judgment rendered by such court against Customer may be enforced in the Territory of Domicile.