What is a Contextual Graph?
The contextual graph is an excellent device which helps you understand, monetize and graph your
target audience in a unified way across all connected devices. This was not the case with other
digital marketing and advertising platforms who have a fractured nature of operation. They tend to
pose single user as different users because they use different devices and it becomes necessity while
switching between context within those devices. This out of the world revolution is here to stay
while you can make the most of it.
How Does It Work?
We have an integrating platform which determines if the devices are related to each other and
connected to a particular user. It then builds a unified cross-device view of the consumer on all the
platform and the consumer acts as one unified user at all the platforms. The device models billions
of non -PII data points thereby isolating strong behavioral and relationship-based patterns across
devices. It believes in real-time data collection while also reflecting the most up to date information
Here is how it works differently for Advertisers and Publishers:
=> It targets the audiences with unified and coordinated messages across all their device
thereby unifying them all.
=> It helps in customizing the user experience based on their behavior recorded on cross-
=> It also measures the effectiveness the used cross-device brand awareness while also directly
=> For publishers, it can help monetize the audiences but not the content channels giving
ample opportunity on either side.
=> It enables a 360° view of their target consumers across all the devices be it a personal
computer, tablet or a mobile phone.
=> It understands the user pathing across devices to power more effective acquisition