We have an AI driven decisioning engine which are powerful enough to identify insights within the
data. These can be processed under five key dimensions or predictive marketing or simply Five C’s –
4. Creatives and
Having achieved these, you will have the power to foster deep engaging ties with the clients as well
as maintaining deeper relationships while also delivering personal advertising at all times.
Panoramic views of the campaigns
We give our audiences and partner the options to have panoramic view of their campaigns as
Display, video, search, desktop, mobile and connected TV are not separate for them. We give them
the freedom to access and integrate their campaign date across all the media plan. This might give
them the proximity towards attaining wisdom over the functionality of their advertisements. Here
you can also start with a holistic overview of your campaign performance using intuitive wizards,
visual workflows. It can give holistic specifics about your campaign to get even better results.
Understanding the Customers
It is highly essential tasks to understand the sentiments and demands of the audiences. That is
exactly what we at Contextual aim to perceive for our clients by letting them gain a deeper
understanding of their target audience. We have specific and leading digital marketing solutions for
that. In that way, we help your business completely leverage your funnel data in creating a detailed
portrait of each consumer’s unique interests, desires. It is important to have a personal touch to
directly connect with your audiences.
Giving Content Context Highly Important
In the present competition atmosphere, it is highly important that you curate your content with
context of your audiences. You must know the behaviour of your consumers to understand their
needs and demands of the products. We have dedicated Data Management Platform to understand
that requirement by centralizing and activating consumer data from every channel. We have some
easy-to- use tool in order to maximize your relevance by providing contextual data and AI-powered
sentiments analysis. It is helpful to decide when, where and how to reach your target audience at
the precise time.
Important to Get Creatives with Your Data
The success of your campaign will mostly depend on the creatives, formats, features and
experiences moving forward. The creatives are the most important as far as the success of your
campaign is concerned. We have some dedicated solutions which can help your brand engage and
convert consumers by creating individualized branded experiences. These engagements would grab
the attention, captivate interests and ultimately help you get the better of your competitors in the
Gaining Control Over your Costs
With our dedicated tools and software, you can always compare the goals to actual results in
seconds while also calculating return on ad spend. We also offer solutions regarding all-media
visibility into frequency, conversions, fraud as well as viewability in order to manage the ad delivery
across multiple DSPs and publishers. Hence, you will need to spend less on services which you can
get at one place with more advance techniques and thus getting higher returns on investments.
AI-enabled Data Streams
We have an exceptional technology in the form of AI to have insights at billions of data points across
the campaign, consumer, context, creatives and costs. This will help our clients predict best
message, time and environment for achieving their targets. Also, we learn from the customer
experiences and the audience response in order to interact better for our clients.